04/09/2020 | New Work SE, XING

Alastair Bruce to leave NEW WORK SE

Hamburg, 9.04.2020 – Chief Sales Officer Alastair Bruce (56) is leaving NEW WORK SE. Bruce headed the company’s B2B activities over the last four years. During his tenure, the B2B E-Recruiting segment has grown to become the company’s main revenue source.

While future CEO Petra von Strombeck restructures the team, the Supervisory Board and Alastair Bruce decided by mutual amical agreement to terminate Bruce’s Executive Board contract. Stefan Winners, Chair of the NEW WORK SE Supervisory Board, said: “During his tenure, Alastair Bruce played a key part in the company’s growth course. He has significantly enhanced the company’s sales expertise and turned its rapidly growing B2B segment into NEW WORK SE’s largest revenue source. He was also responsible for successfully integrating a number of key acquisitions. We would like to thank him for all this, and wish him all the best for his private and professional future.”

Petra von Strombeck will head the B2B segment until a successor has been appointed.


The NEW WORK SE Group builds upon the XING SE success story by offering brands, products and services that foster a more fulfilling world of work. Founded by Lars Hinrichs as the OpenBC professional network, the company was renamed XING in 2006. In 2019, the company was renamed again to New Work SE as a reflection of its commitment to a better working world and to bring all of its business activities under the umbrella of New Work. The company has been listed on the stock exchange since 2006. NEW WORK SE is a central leadership and management holding, serving as a service department for its subsidiaries. The Group is headquartered in Hamburg and currently employs 1,900 people at offices including Munich, Vienna and Porto. Visit https://new-work.se and https://nwx.new-work.se/ for more information.

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